The power and potential of digital technologies and data for individuals, governments and firms depend on their effective use. Promoting the adoption, diffusion and effective use of advanced digital tools, including by promoting investment in ICTs and intangible assets, is essential, especially for SMEs. Skills play a key role in closing the gap. A business environment that encourages the most efficient allocation of resources and facilitates structural change also encourages the adoption and diffusion of digital technologies. Digital technologies offer opportunities to increase access to, reach and quality of public services, and to improve policymaking and service design. At the same time, we must all work together strengthen trust in digital environments, for example by raising awareness and empowering people and organisations to better manage digital risk.