Toolkit
Policy Dimensions
Trust

Share of Internet users not buying online due to concerns about returning products

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Description

Protecting consumers in digital environments is an essential aspect of ensuring trust, whether in e-commerce or in the use of new technologies such as the Internet of Things. This indicator measures Internet users not buying online due to concerns about returning products as a share of Internet users who did not order goods or services over the Internet. It provides a measure of consumer protection in e-commerce, an important aspect of consumer trust online.

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Other Trust indicators

Adults avoiding online activities due to privacy concerns
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