This indicator looks at disparity in broadband uptake between households in urban areas and those in rural areas. It refers to the share of households that have purchased subscriptions to fixed-line or mobile broadband services (i.e. with 256 Kbps advertised speed or more), and is calculated as the share for households in urban areas with Internet access minus the share for rural households. Consumers in rural areas are often more challenging and costly to reach. Country size, topology and population spread are important factors in this regard.