Toolkit
Policy Dimensions
Use

Share of Internet users who have purchased online

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Description

The potential of digital technologies and data depends on their effective use. This indicator reflects the prevalence of online purchases by Internet users as a share of all Internet users. Online purchases are a relatively sophisticated Internet activity, although their level may also reflect the maturity of a country’s e-banking and e-payment systems, as well as cultural habits and preferences related to privacy, security and consumer protection for online transactions.

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